
Investments in Private Markets in India 2023-24
A Strategic Outlook for Companies and Investors
As India continues its robust economic journey, the private markets have emerged as a pivotal engine driving growth, innovation, and economic resilience. The private equity (PE) and venture capital (VC) landscape in India has seen substantial evolution, with 2023-2024 marking a period of strategic investments, sectoral shifts, and enhanced focus on sustainable growth. In this article, we attempt to provide a comprehensive outlook on the trends, challenges, and opportunities in India's private markets for both companies seeking to raise funds and investors looking for lucrative opportunities.
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Growth Trajectory of Private Markets
Private equity in India has proven its resilience and growth potential, with total PE/VC investments reaching approximately $77 billion in 2023. Although this represents a slight decline from $81 billion in 2022, 2023 should be viewed as a temporary setback in a generally upward trend.
Notably, the number of transactions increased to 2224 in 2023, up from 1911 in 2022. This rise in deal activity highlights a strong belief in India's long-term economic potential, particularly within the mid-market segment, which has become a focal point for investment. Looking ahead, the outlook for 2024 remains optimistic, with expectations that investment levels will rebound to around $85 billion, reinforcing the enduring attractiveness of India’s private equity landscape.

2.
Sectoral Shifts: Spotlight on Technology and Consumer
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The technology and consumer sectors have been the most attractive for investors, accounting for 80% of the total PE/VC investments in 2023. Within technology, the SaaS and fintech sectors have emerged as key drivers, with fintech alone attracting $12 billion in 2023, up from $9 billion in 2022. The consumer sector, on the other hand, has seen significant investments in direct-to-consumer (D2C) brands and fast-moving consumer goods (FMCG) startups, contributing $10 billion to the total investments.

3.
Rise of ESG-Driven Investments
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Environmental, Social, and Governance (ESG) considerations have become integral to investment decisions in India’s private markets. ESG-related investments accounted for $7 billion in 2023, with a strong focus on sectors such as renewable energy, electric mobility, and sustainable agriculture. This trend is expected to grow, with projections indicating ESG investments could reach $10 billion by 2024.

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Regulatory Landscape: Navigating Opportunities and Challenges
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India's regulatory landscape continues to evolve, with significant reforms aimed at facilitating investment and improving the ease of doing business. However, mid-market companies often face unique challenges in compliance and regulatory navigation, particularly in sectors like healthcare and financial services. Despite these challenges, the reforms have created a more investor-friendly environment, with 78% of PE/VC investors citing regulatory improvements as a key factor in their investment decisions.
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Innovation in Deal Structuring
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2023-2024 has witnessed increased innovation in deal structuring, with a growing preference for hybrid models combining equity and debt. These structures accounted for 25% of total deal value in 2023, up from 18% in 2022. This approach has been particularly beneficial in the mid-market segment, allowing for greater flexibility and risk mitigation.

6.
Challenges in Fundraising
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Despite the positive outlook, fundraising in the private markets has faced headwinds, particularly for first-time fund managers and mid-sized firms. Global macroeconomic conditions, including rising interest rates, have led to a more cautious approach among limited partners (LPs).
Outlook and Opportunities
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Looking ahead, the Indian private markets offer fertile ground for growth, particularly for companies seeking to raise capital and investors eyeing high-potential opportunities. The focus on digitalization, sustainability, and innovation will continue to drive investment opportunities. Projections indicate that PE/VC investments in India could surpass $85 billion in 2024, driven by continued momentum in technology, consumer, and ESG sectors.
For companies looking to raise funds, this period presents a unique opportunity to align with investor interests in technology, consumer growth, and ESG principles. On the other hand, investors should consider the evolving market dynamics and emerging trends that could shape the future of their portfolios.
At Evernile, we pride ourselves on our deep industry insights, strategic advisory, and innovative deal structuring capabilities. Our expertise makes us a trusted partner for companies seeking growth capital and investors looking to capitalize on India's private market potential. Together, we can navigate the complexities of the market and unlock significant value in this complex landscape.