Baking its way to World #1
The Parle-G Saga!
Back in 1928 , Mr. Mohanlal Dayal embarked on a journey that would shape India's snacking landscape. Parle Products Pvt. Ltd started with orange candies, but destiny had a bigger plan.
In an era where biscuits were for the elite, Mr. Dayal carved a new path. Parle Gluco was launched in 1939, which broke social and economic barriers. As India gained independence, Parle Gluco rallied local support during the swadeshi movement.
The 1960s brought challenges as competition grew and confusion loomed with similar glucose biscuits. Parle Gulco responded by reinventing themselves.
The biscuit embraced a fresh image with a cheery girl on a yellow wrapper, rebranding as Parle-G. The “G” used to stand for glucose, later it stood for “Genius”. This smart move made Parle-G stand out in the market.
Their unwavering pricing strategy stood out. Adapting to changing preferences, they introduced a 55g pack, replacing the 100g variant at Rs 5, keeping their value intact.
Amid highs & lows, Parle-G stuck to its principles – affordability, omnipresence, innovation, & emotional bonds.
This journey blends foresight, affordability, innovation, and emotions. Parle-G proves even simple ideas, nurtured with wisdom and dedication, can become extraordinary.
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